Case Studies Reports Experience Capabilities About
Performance Marketer

I scale paid acquisition around real business outcomes.

Performance marketing focused on qualified lead generation, call quality, CPA optimization, creative testing and controlled campaign scaling — with compliance built into the process, not bolted on afterward.

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$5.4M+
Debt Relief engagement
Reported revenue, ~2 years
272K+
Debt Relief engagement
Monetized qualified calls
<$90
ACA engagement
CPA, down from ~$220
$4.41M
ACA engagement
Ringba-reported revenue, 2023
Figures come from two separate client engagements (ACA and Debt Relief), not a combined total. Rounded and aggregated to protect confidential client and buyer information — see individual reports below for methodology and caveats.
🛈

Both verticals operate under regulatory scrutiny (CMS on ACA marketplace lead gen; CFPB/FTC on debt relief). My SOPs treat compliance approval as a hard launch gate and use creative to pre-qualify consumers rather than overstate offers — details in the process reports below, not just the headline numbers.

Selected Experience

Performance systems built around economics.

Selected paid acquisition engagements across lead generation, direct-response acquisition and qualified-call acquisition. Each case study represents a separate performance operation for a different client or vertical.

CASE STUDY 01
ACA · 2023

Scaling U.S. ACA Lead Generation

A paid acquisition operation focused on generating qualified calls and improving campaign economics through structured testing, optimization and controlled scaling across Google Ads and Meta.

Google Ads Meta ACA Lead Generation Qualified Calls U.S. Market
~$220 → <$90
CPA improvement
20+
Ad accounts managed
$4.41M
Ringba-reported revenue
470K+
Incoming calls
Figures are rounded; full methodology and limitations are in the report.
View ACA Case Study →
CASE STUDY 02
Debt Relief · 2024–2025

Scaling Debt Relief Lead Generation

A two-year, full-funnel acquisition operation focused on qualified-call monetization, creative-led qualification and scalable performance across Google, Meta and TikTok.

Google Meta TikTok Debt Relief Qualified Calls U.S. Nationwide
$5.4M+
Revenue generated
$3.7M+
Media spend
935K+
Calls generated
272K+
Monetized qualified calls
Revenue-to-spend, not net profit; costs outside media spend are excluded.
View Debt Relief Case Study →
CASE STUDY 03
E-commerce · 7-Month Engagement

Direct-Response Acquisition at Scale

A seven-month direct-response acquisition operation spanning Weight Loss and Manifestation offers, with end-to-end ownership across Meta media buying, creative strategy, funnel optimization, tracking and daily performance management.

Meta Ads Nutra Weight Loss Manifestation Direct Response Funnel Optimization
$20K
Peak daily spend
~$300 → $20K+
Daily spend scale
1.77×
ROAS snapshot
77%
ROI snapshot
Historical snapshots only; figures do not represent complete seven-month financial results.
View E-commerce Case Study →
CASE STUDY 04
Insurance · 2026–Present

Google Search Acquisition at Scale

An ongoing Google Search acquisition operation focused on multi-account scaling, search-intent capture, conversion optimization and qualified acquisition across the insurance vertical.

Google Search Insurance Multi-Account Search Acquisition Lead Generation U.S. Market
$800K+
Estimated cumulative spend
$489.5K
Documented spend
20×
Daily spend scale
$300 → $6K+
Daily campaign spend
Cumulative spend is approximate; documented spend reflects available account-level snapshots.
View Insurance Case Study →
Performance Systems

The process behind the performance.

Go beyond the headline results. These reports document the media-buying processes, creative testing frameworks, compliance gates and performance data behind each acquisition operation.

Experience

Where the numbers come from.

A resume-style view of scope and tenure per engagement. Client names are withheld under confidentiality agreements; dates, role and scope are accurate.

2024 — 2025
Performance Marketer — Debt Relief Lead Generation [Stealth]
Google, Meta, TikTok · U.S. Nationwide
  • Owned paid acquisition strategy end-to-end: campaign setup, budget allocation, creative testing, scaling and descaling.
  • Reduced buyer-side acquisition cost from $2,000+ to under $900 for repeatable winners while scaling spend ~5x.
  • Built creative-qualification framework used to pre-qualify consumer debt load before the call stage.
2023
Performance Marketer — ACA / Health Insurance Lead Generation [LeadVIPS]
Google Ads, Meta · United States
  • Managed 20+ ad accounts, improving CPA from ~$220 to under $90 while scaling monthly spend from ~$7K to $30–60K.
  • Built attribution reconciliation process across platform, call-tracking (Ringba) and business-revenue data layers.
  • Trained and mentored 3 junior media buyers on campaign management and downstream performance analysis.
Certifications

Certified in modern digital marketing.

HubSpot Academy certifications covering digital marketing and social media strategy, with an inbound-focused approach to acquisition, content, engagement and measurement.

H
Digital Marketing Certified
HubSpot Academy
Digital marketing, SEO, social media, video, advertising & performance measurement
Verify credential →
H
Social Media Certified
HubSpot Academy
Social strategy, monitoring, engagement, content, social ROI & inbound methodology
Verify credential →
Capabilities

Paid acquisition built around the numbers that matter.

My approach combines media buying, creative testing, funnel optimization and downstream performance data to improve acquisition economics.

01

Google Ads

Search and video campaign management, keyword research, bidding strategy, testing and scaling.

02

Meta Ads

Broad acquisition, creative testing, campaign architecture and performance optimization.

03

TikTok Ads

Video-first acquisition, creative testing and controlled scaling using performance-based bidding.

04

Lead Generation

Acquisition systems designed around qualified leads, inbound calls and monetizable outcomes.

05

CPA Optimization

Structured decision-making using acquisition cost, call quality and downstream performance data.

06

Campaign Scaling

Controlled budget expansion once campaigns demonstrate consistent economic performance.

07

Creative Testing

Hook, angle and messaging tests designed to improve both acquisition efficiency and lead quality.

08

Funnel Optimization

Landing-page and qualification-path improvements focused on increasing the quality of acquired traffic.

09

Performance Analytics

Translating downstream buyer data into targeting, budget and creative decisions.

Operating Model

I optimize beyond the ad platform.

Strong paid acquisition is not just about generating cheap clicks. The goal is to acquire traffic that creates measurable, compliant value downstream.

Acquisition

Build and test campaigns around the economics required by the business.

  • Audience research
  • Creative testing
  • Campaign architecture
  • Budget allocation
  • Controlled scaling

Downstream Quality

Feed real performance data back into acquisition decisions rather than optimizing to platform metrics alone.

  • CPA monitoring
  • Call-quality analysis
  • Qualification performance
  • Buyer feedback loops
  • Descale / scale decisions
About

Media buying with a focus on measurable outcomes.

I'm a performance marketer specializing in lead generation, qualified-call acquisition and scalable paid media.

My approach combines structured testing, disciplined optimization, creative strategy and downstream performance data to find and scale profitable acquisition opportunities.

I've worked across high-volume, regulated acquisition environments where campaign success depends on more than platform metrics — and where compliance has to be part of the process, not an afterthought.

  • Google Ads + Meta + TikTok
  • Qualified-call acquisition
  • CPA and unit-economics optimization
  • Creative strategy and testing
  • Audience and keyword research
  • Landing-page and funnel optimization
  • Multi-account campaign management
  • Controlled performance scaling
  • Downstream buyer feedback loops
  • Compliance-gated launch process
Let's Work Together

Need paid acquisition that scales?

If you need a performance marketer who can manage acquisition around CPA, lead quality, call performance and measurable business outcomes, let's talk.

Connect on LinkedIn → Email Me